CNU - DMAW Maxi Competition 2023

For this competition, our team was tasked with creating an IMC designed to address to attract more donors to American Humane having on a theoretical budget of $100,000. I then went about researching American Humane, their finances, their history, their competitors, and their target audience only to find that they lacked any sort of outreach to families and the younger generations at large, and so we aimed to remedy this by starting a multigenerational strategy that would bring in families for decades to come.

Participants: Max King, Tess Rens, Sadie Renner, Alora Sharron