VCU Brandcenter 2023 - Creative Thinking

Having been tasked with creating a entrepreneurial side hustle in 14 weeks, my team and I set about creating an organization we’d be proud of, Nature’s Underdogs. A merch company dedicated to bringing awareness and helping save those species which are not often brought up by the public. After wrapping up our campaign, we donated all of the proceeds to various charities that were specifically targeting the animals we focused on.

Strategist: Max King

Art Director: Charley Henson

Experience Designer: Trent Moss

Copywriter: Callum Leitenberg