VCU Brandcenter 2024 - Visual Storytelling

For this project, we were tasked with creating a brand essence video for Starbucks. We researched for, wrote, recorded, and edited the video as a team. With our research, we found that Starbucks was in a tough position due to both an ongoing boycott and declining consumer perceptions on their products, ideals, and vision. From this we decided to frame this as an opportunity to reset, and to refocus on Starbucks’ original mission, which led us to the concept of “Quality, our tradition, your experience”.

Strategists: Max King, Amanda Lapin, Alyssa Young